THE WEEKND Is A $92 Million Dollar Man – Read How Artists are making a Killing!! via @lisafordblog Tuesday 13 June, 2017

Forbes: The indirect spoils of streaming can be even greater. Abel “the Weeknd” Tesfaye parlayed his play count–5.5 billion streams in the past two years–into an estimated $75 million touring advance. To him it’s all part of the model he’s been following throughout his rapid rise, one that applies to all sorts of businesses: Create an excellent product, make it widely available and flip the monetization switch when the timing is right.

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“I really wanted people who had no idea who I was to hear my project,” he says. “You don’t do that by asking for money.” – The Weeknd

Read the article now on Forbes.

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